An enterprise data platform was publishing constantly and ranking for nothing that mattered to revenue. We rebuilt the content program around the buying committee — and wired up the attribution to prove it drove pipeline.
Content was written for the brand, not for search intent, and with no attribution model in place leadership couldn't tell whether SEO was a cost center or a growth lever. The library was big, busy, and commercially invisible.
We treated content as a revenue system — mapped to the buying committee and measured all the way to closed-won.
We modeled the questions every member of the buying committee asks and turned them into a topic-cluster strategy.
The most strategic pages were rebuilt for search intent and supported by a crawlable, indexable foundation.
We wired up multi-touch attribution so every closed deal could be traced back to the content that sourced it.
Attributed pipeline compounded as the content clusters matured and ranked.
Over twelve months SEO went from an unmeasured expense to the company's most efficient pipeline source, with $28M in attributable influence. Just as important, attribution gave the team the data to defend and expand the program with the board.
“Clear roadmap, measurable sprints, no fluff. For the first time we can show the board exactly what SEO returns.”
Start with a free audit, or book a call and we'll map the fastest path to position one — across Google and AI search.