5x leads

5x inbound leads from local search for a services business

A multi-location home-services company was barely visible in the map pack — losing the 'near me' searches that drive almost all of its industry's demand. We turned local search into a predictable lead engine.

ClientServices · Local
IndustryMulti-location home services
Timeframe7 months
Services
Local SEOTechnical SEOReputation & Branding
5xinbound leads
+264%map-pack impressions
Top 3rankings across all service areas
4.9★average review rating
The challenge

Inconsistent listings, a thin set of location pages, and a trickle of reviews meant competitors owned the map pack across every service area. The business had the capacity to take on far more work — but the phone wasn't ringing.

  • Outside the top-3 map pack in nearly every service area
  • Inconsistent NAP across dozens of citation sources
  • One thin, templated page covering all locations
  • A slow trickle of reviews versus better-reviewed rivals
The strategy

Local is won on consistency, relevance and reputation. We rebuilt all three, then let them compound.

01

Clean the foundation

We standardized the business's identity everywhere a customer — or Google — might find it.

  • Citation audit and NAP cleanup across all sources
  • Every Google Business Profile fully optimized
  • Category, service and attribute alignment
02

Build real location pages

Each service area got a genuinely useful page with localized content and structured data.

  • Unique, localized content per service area
  • LocalBusiness + service schema
  • Internal links tying locations to service pages
03

Engineer the reviews

A review-generation system turned satisfied customers into a steady stream of fresh five-star proof.

  • Automated review requests at the right moment
  • Response workflow for every review
  • Reputation signals reinforced across listings
The trajectory
Inbound leads / mo (indexed)
M0M1M2M3M4M5M6M7

Inbound lead volume climbed fivefold as visibility and reviews compounded.

The results
Map-pack rankings
Outside top 10Top 3 everywhere
Average review rating
4.2★ (sparse)4.9★ (steady)
Monthly inbound leads
Baseline5x
Service areas ranking
2 of 99 of 9

Map-pack visibility went from an afterthought to a lead engine: the business now ranks top-three for its core 'near me' terms across every service area, and the volume of inbound calls and form fills grew fivefold. A steady cadence of new reviews keeps the listings winning clicks.

We went from invisible on the map to fielding more calls than we can handle. The reviews engine alone changed the business.
Daniel OrtizOwner, Beacon Home Services
Next case studyB2B

$28M in attributed pipeline from content-led SEO

$28M pipelineRead case

Ready to climb?

Start with a free audit, or book a call and we'll map the fastest path to position one — across Google and AI search.

  • No credit card
  • Instant results
  • No login to start